Project Brief
Create a new brand which is contemporary, appealing and would communicate with a wider audience, increasing footfall through the museum. Choose from the following:
Chosen museum: National Museum of Computing
- Kirkaldy Testing Museum
A collection of machines designed to break things for science
www.testingworks.org.uk - National Gas Museum
www.nationalgasmuseum.org.uk - Museum of Crime
www.crimemuseum.org - National Museum of Computing
www.tnmoc.org - Museum of Classic Sci-Fi
www.museumofclassicsci-fi.com
- The Camera Museum
www.cameramuseum.uk - The Hovercraft Museum
www.hovercraft-museum.org
Chosen museum: National Museum of Computing
Research
From the Library
Big Brand Theory, Gingko Press (2011)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Branding in Five and a Half Steps, Michael Johnson (2016)
|
|
|
|
|
|
|
|
|
|
Dos Logos, Roland Müller (2004)
|
|
|
|
|
|
|
|
Logo: The reference guide to symbols and logotype, Michael Evamy (
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Art Galleries & Museums
The Metropolitan Museum of Art, London, UK
|
|
|
|
|
|
|
|
|
|
MO.CO. (Montpellier Contemporain), Marseille, France
|
|
|
|
|
|
|
|
|
|
Musée D'Orsay, Paris, France
|
|
|
|
M+, Hongkong, China
|
|
|
|
|
|
|
|
Nexon Computer Museum, Jeju City, South Korea
|
|
|
|
Art Gallery of NSW, Sydney, Australia
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
The Design Museum, London, UK
|
|
|
|
|
|
Brief Museum: National Museum of Computing
The exterior (caravan campsite social-club-esque look)
Interior + the tech on display
The website
|
|
|
|
Social Media
Related Imagery
Trip to Tulie Museum
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Logo design
Initial Ideas
Digitised Logos
Developing Logos
Idea 1: Command Line
|
|
|
|
|
|
|
|
|
|
|
|
|
Idea 2: NMC Dots
|
|
|
Idea 3: Microprocessor
|
|
|
|
|
|
Idea 4
|
|
|
Idea 5: Coding
|
|
|
Idea 6: Transistor/Capacitor
|
|
Idea 8: Enter Key
|
|
|
Idea 9: Bits/Data
|
|
|
Idea 11: Angle Brackets
|
|
|
|
|
|
|
|
|
Idea 16: Switches
|
|
|
Full development board:
Logo Development
Logo A: Command Prompt
|
|
Colour
Terminal Colours
|
|
BSOD (Windows) colour scheme
|
|
HTML colour coding
|
|
|
|
|
Playing with styles
Monitor scan lines
|
|
|
Recreating CRT shadow mask/aperture grill
|
|
|
|
The CRT Aperture Grille look works well, will look to work this into other areas (brand development or even merchandise)
2.5d 8bit style
|
|
Logo with text tests
|
IBM Plex Mono
|
Modern DOS
|
|
Courier New
|
Gamay
|
|
Interstate Mono
|
Avenir Next
|
|
Roboto Mono
|
Rooney Sans
|
|
VCR OSD Mono
|
Source Code Pro
|
|
Figtree
|
Input Serif
|
Out of them all, Modern DOS looks the most befitting, but it still seems a bit off. Will explore to see if there's any other options that could work.
Wider Branding
Typeface
After looking at typefaces above, decided it would be better to create a typeface instead of using existing versions. Its hard to get the right pixel size to match the logo, and I think this is what I want across everything, consistent weighting and style
Already designed one letter (C), so this is a starting point. Monospaced type tends to have equal kerning and same letter sizes, so it should be easier to do vs. modern type
|
|
Typeface tests
|
|
|
Out of the above, the first is probably the most befitting, however I think the second test looks better with a bit of chunky. The 3rd doesn't match the C in the main logo...
Letters
Numbers
Punctuation
Full typeface
|
|
Scaling (Full, 1/2, 1/4, 1/8)
Logo and type
|
|
Testing type with signage mockup
Alterations
Alterations
Buildings
|
|
Banners
Wayfinding
Male/Female computer connectors
Merchandise
Classic iconography
Clothing
Socks
|
|
|
|
|
|
|
|
Stationary
Mugs
Renders
|
|
|
|
|
|
Pens
Renders
|
|
Animation & Visuals
Blinking terminal cursor
Using the aperture grille look from earlier on in development, wanted to see what it would look like to make the terminal cursor blink
Before going full hog with after effects, I wanted to see what photoshop could do with the most basic of GIF creation:
Output:
The outcome is ok, however I think the cursor seems a bit stuttery; it doesn't mimic how traditional terminal cursors "blink"... In the random YouTube video below, it shows (first 10 seconds) that the windows terminal cursor is instant on/off, with slight delays between changing.
|
|
Final outcome
Logo
|
|
|
|
Typeface
Branding
|
|
Tickets
Online
Website
|
|
|
|
Merchandise
T-shirts
|
|
Socks
|
|
|
|
Mug
|
|
|
|
Pens
Notebooks
|
|
Presentation