​Project Brief

Brief: Royal Mail x Nintendo
Project Overview
​
To design a series of limited edition nostalgic stamps for a Nintendo game franchise.

Iconic Nintendo franchises:

• Mario (including donkey kong and Luigi series)
• Zelda 
• Pokemon
• Animal Crossing 
• Pikmin

Collection of stamp presented as a set ( topic chosen from above). 

An additional element to the stamps could be the inclusion of NFC technology, to interact with Nintendo’s amiibo collection (a system of collectable interactive toys that add features to their respective games). 

Target Audience

25-40 year olds 
Nintendo fans
Nostalgic collectors
General stamp collectors

Specifications

Stamp pack in one of the following dimensions:

• Standard stamp dimensions: 24mm x 21mm
• Printed area: -1.5m each side = 21mm x 18mm
• ​Special issue stamp dimensions: 40mm x 30mm

Alternatively a stamp of custom shape and size, no bigger than 40mm x 40mm

Deliverables

Set of 8 stamps
Accompanying stamp set sleeve
Envelope
​
Milestones

Day 1: Research
Day 2: Ideas
Day 3-5: Development

Jump to final outcomes

Research

Shigehisa Nakaue

Development